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11/12/2020

The first results of 2020 under Covid-19 in a car rental in Israel

To sum up the first results of 2020 under Covid-19 in a car rental in Israel.

It is hard to believe due to the current situation, but the demand for car rental services growing up in Israel. Israeli Domestic market quickly recovered from the post-crisis "knockdown", which was caused by the spring total lockdown and  already during the summer showed significant growth. There are many reasons for this.

How do you explain the growth in car rental orders this year despite the coronavirus?

In these difficult times for everyone, many Israelis were left without their work, and some of them were sent to the so-called "HALAT", in Hebrew - unpaid vacation, these people were forced to return their working (leasing) cars back. Thus, many families were left without a single car in the family. Buying a car now for many families is not possible because of the financial situation, and as you know, it is almost impossible to operate without a vehicle in Israel, many have started using rental services. Another category of our “new clients”, those who did not keep a private car even before the epidemic. These people who live in big cities, such as Tel Aviv, preferred to use public transportation before the coronavirus situation. Private car maintenance in Israel is quite expensive, in addition citizens suffering problems over parking lots in the city, moving through traffic jams can take more time than using a scooter or even walking. Today, we are seeing a completely different situation - many of those who did not have a car are afraid of contracting the coronavirus while traveling in public transport, as a result, they choose to hire a car.

The local market has had a good time, as they say, to taste and love the car rental service and appreciate all the advantages of car rental. In recent years, there has been fierce competition among large international car rental companies in the self driving cars. As a result, the price was constantly decreasing and the level of the provided service was growing. Of course, the level of service in Israel is still so far away compared to European service and we are talking in general about the service sector, and not just about a car rental. Another important aspect is the impressive fleet of car rental in Israel.

Large car rental companies have a very large fleet of vehicles, despite all the many sales made this year due to the coronavirus. The customer is allowed to choose the desired car category, from a small tiny urban car like Kia Picanto to a SUV or even a minivan for 7 or 9 passengers. Rental companies have something to offer even to the most pampered customers. In recent years, several BMW hybrid models have also arrived in Israel, such as BMW (330, 530, X3, X5) series.

Let's get acquainted with new trends of 2020 Covid-19 year..

Small economy hatchback: Koreans boss is in town.

In the category of small cars better suited to city conditions, the Korean Kia Picanto and Hyundai i-10 are leading. It is easier to park this kind of car and significant fuel savings all this leads the Korean vehicles to first place in popularity.

Unfortunately, the popularity of the small car category is growing not only because of their benefits, but also because of impoverishment of the population. People started saving and counting every penny. The low cost of rental day is a very important parameter in choosing a car rental especially when you get a car designed for 4 passengers, including the driver.

Family cars: Japanese leading !!!

In the category of family rental cars in Israel, the leading customer preference is the Mazda 3 with automatic transmission. This choice is explained very simply: price versus quality. The cost of hiring a car is relatively low compared to a relatively large family car, it is a win win combination. A vehicle equipped with air conditioning, a multimedia screen, bluetooth etc.  All that you can get only for 139 NIS per day (price not including VAT). Price already includes the basic coverege package (CDW -collision damage waiver & THW - theft waiver ) deductible in case of damage or theft. Renting this category can be a perfect solution for families, businesses as a vehicle for work or as a replacement for public transportation for workers who currently need maximum mobility around the country.

It is very important to understand that there is no guarantee of a car model only to a category. Sometimes due to the shortage you will get an upgrade to a higher grade car at no extra charge.

SUV cars: The most popular vehicle in Israel in recent years.

The popularity of crossovers in Israel is gaining momentum year after year. Among the best family cars in car rental in Israel, demand for Hyundai Tucson and Kia Sportage has greatly increased. Crossover is a tall, comfortable and reliable vehicle. The cost of renting a day will go up a little bit more than renting a family car. At the same time, the significant advantage in comfort and size is unmatched.

There is a very strong competitor to this group of crossovers, it is a premium mid-size SUV group of Ford Edge or similar. This is a classic example of a price versus quality. A large, comfortable and presentable "American" vehicle.

Luxury and Business vehicles: BMW 530, Audi A6 or similar.

In the luxury sector it is more difficult to discern preferences of the customer, but in recent years an Israeli market has been floating around in German vehicles. When a customer looks for a premium car for self-driving, everyone has their own taste.

In this sector the price issue is not always so important, but it is always nice to rent a luxury car for a good price.

The undisputed leader among this type of car rental in Israel is the German car industry, and especially BMW, the trusted Germany's car, combines prestige, a perfect exterior appearance and a high level of comfort. An additional bonus is the ability to get hybrid models on special request. Classic design, strong engine, leather chairs, sunroof, climate control, automatic transmission, price per day starting only from 490 NIS - is it really expensive for such a type of the cars?

In the group of luxury vehicles there is an increased demand of SUV vehicles for example BMW X5 quite in demand. Today you can also find such models for rent in Israel through We4Rent.

These are the initial results for 2020 in car rental in Israel.

What changes await us next year largely depend on new offers from rental companies and the situation with the coronavirus in Israel as a whole.


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